Goods. & Miranda Skoczek

The placeholder text, beginning with the line “Lorem ipsum dolor sit amet, consectetur adipiscing elit”, looks like Latin because in its youth, centuries ago, it was Latin. Richard McClintock, a Latin scholar from Hampden-Sydney College, is credited with discovering the source behind the ubiquitous filler text. In seeing a sample of lorem ipsum, his interest was piqued by consectetur—a genuine, […]

Business Consulting

So how did the classical Latin become so incoherent? According to McClintock, a 15th century typesetter likely scrambled part of Cicero’s De Finibus in order to provide placeholder text to mockup various fonts for a type specimen book. It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the […]

Ipsum Dolor Ame Cetur

As an alternative theory, (and because Latin scholars do this sort of thing) someone tracked down a 1914 Latin edition of De Finibus which challenges McClintock’s 15th century claims and suggests that the dawn of lorem ipsum was as recent as the 20th century. The 1914 Loeb Classical Library Edition ran out of room on page 34 for the Latin […]

How All This Mistaken Idea

One word of caution: make sure your client knows that Spain is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it. “But I must explain to you how all this mistaken idea of denouncing of a pleasure and praising pain was […]

We Denounce With Indignation

“But I must explain to you how all this mistaken idea of denouncing of a pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids […]

Women wearing Jean jacket

And anyways, as Cecil Adams reasoned, “[Do you really] think graphic arts supply houses were hiring classics scholars in the 1960s?” Perhaps. But it seems reasonable to imagine that there was a version in use far before the age of Letraset. Etiam ultricies nisi vel augue. Morbi ac felis. Etiam imperdiet imperdiet orci. Maecenas nec odio […]